Welcome to the Hive, 3C Connect.
Shannan, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. 3C Connect is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US HVAC contractor mapped, the 24,000 that look like your best customers, and three campaigns we'd run for 3C Connect in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for 3C Connect.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, an owner-operator making the call alone, and a founder-led team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 18,000 to 30,000 more of your best customers?
You already have the dream ones: the HVAC contractors that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 18,000 to 30,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a HVAC contractor.
Every US HVAC contractor sits in a public business directory with address, fleet size, and license status. We build the list from that, enrich the owner and office manager, and time the sends to the slow-season window before dispatch volume spikes.
You're the first supplier that comes to mind.
We'll actively monitor all 120,461 US HVAC contractors and reach out the moment the right signal shows up, so 3C Connect is the first name an HVAC owner thinks of when business management software comes up.
- New contractor license issuedState licensing boards. A new or reinstated license means a shop that just started or expanded.
- Ownership or acquisition changeState business filings and press. Roll-ups swap the tech stack in the first 90 days.
- Dispatcher or service coordinator job postingJob boards. Hiring for dispatch means call volume outgrew the current system.
- Competing platform renewal windowJob listings requiring 'ServiceTitan' or 'Housecall Pro' experience hint at a renewal coming due.
- Google review velocity spikeGoogle Business Profiles. A sudden jump in reviews signals a shop scaling past manual tracking.
- Trade show attendee or exhibitor listsAHR Expo, ACCA, Comfortech rosters. Anyone attending is actively shopping tools.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Google Maps, state contractor licensing boards, and BBB profiles. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Shannan, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.